Build fast, good-looking websites.
No page builder needed.

Gutenberg grief?

Straining over the WordPress block editor?

Yearning for an Elementor-lookalike
– without site slowdown?

We know the wearying feeling.

We used to build websites with Elementor – some pretty nice ones too. But due to bloat and bugs, we jumped ship. We started building clients’ sites (and our own) with the new Gutenberg block editor.

Was it easy? Well, no. Some head-scratching and hair pulling, to be honest. We thought it was lame, clunky. Boring. Do you, too?

But we kept going. Learning. Trying block plugin add-ons. We got better at it, and Gutenberg got better too.

Around 38% of website visitors don’t engage with unattractive web design. 2.6 seconds is all it takes for users to make the first conscious impression of a website. 94% of the first impressions on a website are based on its visuals and design.


Are we glad we didn’t give up? You bet we are. Our Gutenberg sites are fast, lean, and look pretty darn good, too.

We also feel much better handing sites off to clients. We know their sites are stable and future-proof. More than with a page builder like Elementor or Divi.

And to be honest, it’s been fun. We’ve pushed through the challenges. Exploring the new landscape of possibilities the block editor created. And having fun doing it.

We want to help you do that too.

Out with the old, in with the new.

OLD Elementor page builder is popular, slick, bloated.

NEW Gutenberg block editor is: quirky, new, fast.

You can master blocks. Yes, you.

But how?

Well, you can do what we did: experiment.

You know:

  • Click every button
  • turn every option on-and-off
  • try every block
  • test more blocks from add-on plugins
  • start over
  • weep

It’s slow, and painful, and may not lead anywhere fruitful.
What happens when you jump into the deep end…

– and you drown?

Save yourself with our course: ZERObuilder.

Eliminate page builder bloat.

Stop sinking to the bottom of the WordPress pond.

Learn how to duplicate a page-builder look using the faster block editor.

You can improve your site speed and still look credible.

ZERObuilder is a combination of three skills: reverse-engineering websites, site speed optimization, building block editor lookalikes.

How This Course Works

Together we’ll reverse-engineer wordpress.com.

A Web Rite of Passage.

You’ll learn professional design in Gutenberg via short videos of 5 minutes or less.

No fluff. No waiting through an hour-long brain-numbing video for one little solution.

Videos are organized by page and then broken into sections.

Getting your hands on sites to reverse engineer them is a good way to learn. This offers a raw self-paced learning experience, since you’re doing the investigating. Watching tutorials is beneficial but not the only thing you should be focusing on.

Having a mix of both of these learning methods presents amazing opportunities to help grow your knowledge and skill-sets. Tutorials tell you what to do, but reverse engineering allows you to figure it out yourself.

Learn to reverse engineer these pages:


This isn’t the homepage. It’s an interesting page with various types of content found on many websites. Learn how to reverse-engineer it with blocks.

Follow along as we build:

  • Hero section
  • Info section
  • Feature section with icons
  • Full-width theme and graphic section
  • Testimonial section
  • Pricing table
  • FAQ
  • Full-width CTA

Reverse-engineer a
Single Post

Follow along as we build with blocks:

  • Full-width image section
  • Title and excerpt
  • Feature section with icons
  • Full-width theme and graphic section
  • Main content
  • Newsletter signup
  • Related posts

Reverse-engineer a
Blog Archive

Follow along as we build with blocks:

  • Featured article section
  • Sidebar
  • Blog listing
  • Call to action

Theme Elements

Follow along as we build:

  • Primary header
  • Main navigation
  • Footer

We’ll cover basic customizer settings. Including colors, typography and page layouts.

That’s Not All

There’s more to website building than installing a theme and a few block plugins.

You’ll discover more cost-saving tools and resources:

Domains and Hosting

  • How to choose and register a domain name with free privacy.
  • Our favorite web host (discovered after years of working with many hosts).
  • Installing WordPress on the host server.
  • Installing SSL certificate.
  • Set PHP version and Gzip compression.


  • Recommended speed themes and their pros and cons.


  • Our favorite fast-and-free lightweight security plugins.
  • Our favorite caching plugin and configuration. (yes, it’s free)
  • Cool free plugin tricks harvested from the 55,000 plugin directory.
  • Our top plugins to avoid if you want to keep your site lean and fast.


  • How we optimize images and manage the media library.
  • Speed tests, alternatives and which ones to avoid.
  • How to read a waterfall chart.
  • Why scores don’t matter.
  • Do you need metrics?
  • When to use minification and caching
  • Should you avoid CDNs?



$49.00 value

  • Extra collection of 11 discrete plugins to strip or disable unneeded and unused baggage.
  • Krunchkore includes an 83-page PDF Guide and 7-minute MP4 Video instructions

Landing Pages Simplified

$49.00 value

Email marketing is still one of the best ways to connect with your audience and promote your product or service.

But how do you get people to join your email list? It starts with a good landing page.

  • We’ll breakdown two of our most successful landing pages. These pages have conversion rates of 55% and 65%.
  • Learn a simple but effective framework for designing your landing pages.
  • Includes video walk-through and PDF cheat-sheet.

Get ZERObuilder

Choose the package that’s right for you.


Price to be determined

  • All 25 Gutenberg how-to videos
  • Bonus #1: Krunchkore Guide


Price to be determined

  • All 25 Gutenberg how-to videos
  • Domain and Hosting Guide
  • Theme and Plugin Guide
  • Optimization Guide
  • Bonus #1: Krunchkore Guide
  • Bonus #2: Landing Pages Simplified

ZERObuilder is coming soon.

Our video course – called ZERObuilder – teaches you how to make your site fast – and not be ugly, using block editor libraries. No page builder necessary.

Sign up and we’ll notify you when we launch.

You’ll get a special launch discount, too.