5 Reasons to Run an Email Marketing Campaign

Email marketing is one of the most effective ways to gain customers and increase your profits, especially when you use one of our highly-targeted marketing lists. Not sure if you would like to run an email campaign? Here are five reasons why doing so can help you achieve your marketing goals:

  • Email marketing increases your ROI—According to the DMA, every $1 spent on email marketing generated $38 in return [1].
  • Through email, you can reach the right people—Segment consumers or businesses by various demographics, firmographics and geography.
  • Email gives you measurable results—Use powerful analytics tools to optimize your campaigns.
  • Email marketing increases brand awareness—Each time you send an email, you keep your brand top-of-mind with your customers, making it more likely that they’ll choose your company over your competitors.
  • People prefer email communications—According to MarketingSherpa, email is the preferred source of business communication for 72 percent of consumers [2].

1. “DMA National Client Email Report 2015.” Email Marketing Consultant | Emailmonday. N.p., n.d. Web. 22 Nov. 2016.

2. Content: MarketingSherpa, Design: Scott McDaniel, Code: Steve Beger, MECLABS. “Marketing Research Chart: How Do Customers Want to Communicate?” Marketing Research Chart: How Do Customers Want to Communicate? | MarketingSherpa. N.p., n.d. Web. 15 Nov. 2016.

Dripping content releases content to site users. Users receive content bit by bit, over time. They then have access to a full library. It’s a warm fuzzy. Passive. Response to inbound communications. Introvert’s method.

Email marketing is a high-return digital marketing strategy. We send emails to prospects and customers. Non-site users are the target. It is not passive – it is assertive. Outbound communications. Extrovert’s method. NOT aggressive – but assertive.