Portfolio Strategy for Creatives

You may wonder what to include in your online portfolio. Those can be hard decisions.

Your web portfolio is the second best sales tool after client referrals. But even referrals need a place to go to check about you and your work.

A portfolio website for photography or fine art works best if it contains the following seven sections:

  1. Landing Page Design [branding — theming]
  2. Image Gallery
  3. About Page [The Interview]
  4. The Testimonial
  5. The Blog
  6. The Process Page [how you work]
  7. The Call to Action [ contact page and location of Galleries]